I built Robin’s brand and website from scratch, starting with a logo and visual identity that felt warm and literary rather than clinical or overly soft. Every design choice was made to hold space for grief as something lived-in and ongoing, not a problem to be solved.
The website was structured around Robin’s central idea, the Hurricane paradigm, giving it its own dedicated space to be explained and explored, alongside her personal story, the book itself, and the ways people can connect with her: the Online Writer’s Café, speaking engagements, and workshops. A free guide, 5 Gentle Ways to Begin Your Morning After Loss, was built in as a low-pressure first step for readers not yet ready to buy the book.
Beyond the site, I designed a set of branded materials to extend the identity into the physical world, stickers, bookmarks, and pins, so Robin had a cohesive brand to bring to readings, events, and pre-order campaigns, not just a website living in isolation.
If you’re an author, healer, coach, or heart-led business owner ready for a brand and website that reflects the depth of your work and attracts aligned readers or clients, I’d love to help.
Together, we’ll create a brand and website experience that feels authentic, strategic, and uniquely yours.
