The way people find healers online is quietly changing.
A few years ago, someone looking for support would open Google and type something short. “Spiritual coach online.” “Energy healer UK.” “Somatic therapist near me”
Now, more and more people are opening ChatGPT instead. And they are not typing short keywords anymore.
They are asking detailed, specific questions like:
- “I have been feeling emotionally stuck for months and I think I need a spiritual coach. I want someone who works online, understands burnout, and has experience with life transitions. Who would you recommend?”
- “I am looking for a somatic healer who works with women recovering from trauma. Ideally UK-based, offers one-to-one sessions, and has a warm and gentle approach.”
ChatGPT then gives them a list of names and websites that match.
If your website does not clearly and specifically describe what you do, who you help, and how you work, ChatGPT either recommends someone else or skips you entirely.
How does ChatGPT actually find you?
ChatGPT does not have a secret database of websites it pulls from.
It uses search engines like Google, Bing, and others to find and read content across the web. When someone asks it to recommend a healer or coach, it searches for websites that clearly describe what they do, who they help, and how they work.
But there is one important difference from how a human uses Google.
A human gives up after the first page of results. ChatGPT does not. It has infinite patience; it will keep going through page three, page four, page five, until it finds a website that genuinely matches what the person asked for.
This means you do not need to be ranking on page one to get recommended. You need to have the most detailed, specific, and accurate content about your work.
A healer on page four of Google with a deeply clear, specific website will get recommended over a healer on page one with vague, generic copy.
That is genuinely good news for smaller or newer healing practices that have not yet built significant SEO authority.
First: try this experiment right now
Before we get into what to do, try this.
Go to perplexity.ai, it is free, no account needed, and type:
“Can you give me an overview of this business: [your website URL]”
It takes about ten seconds.
The result will show you exactly how AI currently understands your healing practice. If the summary is accurate and specific, you are in a good position. If it sounds vague or slightly off, that is what potential clients might be seeing when they ask AI to recommend someone like you.
There is something else worth knowing about this experiment.
AI does not just read the pages visible in your navigation. It reads your entire website, the visible pages, the ones you have hidden, old blog posts you forgot about, and the service page from two years ago that you never deleted.
If any of that content describes your work inaccurately, or names services you no longer offer, AI may be building the wrong picture of your practice entirely. Everything that is indexed is fair game.
1) Your website needs to go into real detail
This is the most important thing in this entire post.
ChatGPT is matching detailed, specific questions to detailed, specific websites. If your content is vague or thin, there is nothing for it to match against.
Your services pages, your About page, and your homepage all need to go into genuine detail about:
- who specifically you work with and what they are going through
- what your approach or modality actually involves
- how you get results for your clients
- what working with you looks and feels like
- what changes or shifts after working with you
- why you do this work and what makes your approach different
- practical details like session format, length, and investment
For healers, this is the exact tension that holds most websites back. The instinct is to keep things poetic and open. But vague copy does not just lose human visitors, it makes you invisible to AI too.
Your soul-led language still belongs on your website. It just needs to sit alongside specific, clear language that leaves no doubt about who you are and who you help.
2) Ranking in search engines still matters, but not in the way you think
Because ChatGPT uses search engines to find websites, traditional SEO still matters.
But the goal shifts slightly. You are no longer just optimising for a keyword to rank on page one. You are optimising for your website to be the most detailed, most accurate, most specific answer to a very human and very specific question.
This also means it is worth making sure your website is properly indexed. Two free tools worth submitting to:
- Google Search Console — submit your sitemap at yourdomain.com/sitemap.xml
- Bing Webmaster Tools — do the same there
Both are free and take about ten minutes each. If you are on Squarespace or Showit, your sitemap already exists; you just need to tell the search engines where to find it.
3) A lead from ChatGPT is the most valuable lead you will get
When ChatGPT recommends your practice to someone, and they click through to your website, that visitor is nothing like the average Google visitor who is casually browsing options.
ChatGPT has already explained to them why your practice could be a good fit. They know what they are looking for. They know why they are clicking. They are arriving with real intent.
They are already half-convinced before they have read a single word on your site.
But that also means your website has a bigger job to do when they arrive. If they land on something that feels unclear, looks unpolished, or makes it hard to take the next step, they will quietly close the tab and go back to ChatGPT to check the next recommendation.
A website that is not just beautiful but genuinely clear, trustworthy, and easy to navigate is what turns that warm, already-interested visitor into an actual inquiry.
Where to start?
You do not need to rebuild your entire website.
Start with the Perplexity experiment. See how AI currently understands your practice. Then go through your main services page and ask yourself honestly: Does this go into enough detail about who I help and how I work?
If the answer is no, that is your starting point.
Your website is already out there, quietly being read by AI tools. You cannot control whether that happens. But you can control what they read.
Need help creating a more intentional website?
If you’re a holistic healer and want a website that feels calm, clear, and aligned with your work, my soulful branding & website design service helps spiritual and service-based businesses create intentional online spaces that build trust and attract aligned clients.
